World Trademark Review
WEBBowmans experts reveal everything you need to know about 3D marks and the distinctiveness requirement in Kenya, while calling for greater guidance from the national IP office. Last year, Mattel’s IP team worked overtime to support and expand the buzz around Barbie, while building on the company’s other big-name brands.
WTR 1000 - World Trademark Review
WEBWTR 1000 2024. WTR 1000 - the World's Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.
Madrid Protocol – recent developments and practice tips
WEBJul 29, 2021 · The Madrid System, which is administered by the WIPO, is a cost-effective option for trademark owners who want to obtain trademark rights in many important commercial jurisdictions quickly and efficiently by securing an international registration in accordance with the provisions of the Madrid Protocol (which all Madrid members have …
Fighting the supply of and demand for counterfeit goods
WEBApr 23, 2020 · The interplay of trademarks and other IP rights has become increasingly complex with globalisation and the expansion of the digital economy. A brand’s survival in global and digital marketplaces requires a multifaceted strategy, with numerous IP elements working together with trademarks to protect both consumers and brand owners across …
Protection of titles under copyright law and trademark law
WEBJul 29, 2021 · Protection of titles under copyright law and trademark law. Knud Wallberg. 29 July 2021. This is an Insight article, written by a selected partner as part of WTR's co-published content. Read more on Insight. “A title is designed to catch the eye and to promote the value of the underlying work” (Mattel Inc v MCA Records Inc, 296 F.3d 894 ...
Counterfeiting and piracy in 2021 – the global impact
WEBMay 11, 2021 · In the automobile industry, the amount of counterfeit vehicle parts available is on the rise, as reported by the EUIPO in its 2018 report “The economic cost of IPR infringement in the tyres and batteries sectors”. The report estimates that more than €2 billion is lost every year due to counterfeit tyres and batteries alone.
Research provides insight into why consumers buy fakes, and what …
WEBSep 2, 2020 · Scamadviser.com surveyed over 1,000 consumers from 120-plus countries ; Websites and physical markets more popular than online marketplaces for purchases
WEBSize Global International National McDonalds easyJet Walmart Primark Poundland* Value Value Premium Super premium Prestige Coca-Cola Smirnoff Zara Jack Willis
How to manage and mitigate brand risks while protecting value …
WEBMay 11, 2020 · Last month WTR reported on a discussion over how to reduce the impact of the coronavirus pandemic on brand value. In this guest post, Gabriela Salinas, global managing director of the Brand Finance Institute, takes a deep dive into brand valuation and strength data to provide critical insight into how companies can minimise the impact of …
Trademark procedures and strategies: Mexico
WEBMar 17, 2020 · Legal framework. Registration and enforcement of trademark rights in Mexico is regulated by a framework of local laws, regulations, treaties and precedents on specific legal loopholes or procedural matters (which only become binding once five rulings are issued unopposed). Prosecution of applications, protection and maintenance of …