Lionsgate is aiming to save a boatload of cash using generative AI technology as an assistive creative tool for filmmakers. Lionsgate, the film and TV studio behind film franchises including “John Wick” and “The Hunger Games,

The studio behind the “John Wick,” “Hunger Games,” and “Twilight” franchises just made a deal with an artificial intelligence startup to use its back catalog to build a custom AI model. It could be a tipping point.

AI startup Runway has made a name for itself building generative models seemingly trained on unlicensed content from around the internet. Now, the company has signed a deal with Lionsgate that will give it access to the studio’s massive portfolio of films and TV shows.