After showing us their new TRD Surf Concept yesterday, Toyota now unleashed another classic-inspired off-roader for 2024 SEMA ...

ROX” stands for “Recreation Open eXperience.” Yeah, we know the acronym is a bit labored, but so is "RAV4." And we all know ...

The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, ...

On the outside, the Land Cruiser ROX features a custom triple ... the great outdoors in an entirely new way,” said Mike Tripp, group vice president, Toyota Division Marketing, Toyota Motor ...

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Toyota's Land Cruiser ROX was one of the most interesting concepts at SEMA, and this is why the brand should actually sell it ...

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX.

Toyota's designers did a heck of a job with the new Land Cruiser, but there was one key feature they missed. With the Land ...

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

On the outside, the Land Cruiser ROX features a custom triple ... the great outdoors in an entirely new way,” said Mike Tripp, group vice president, Toyota Division Marketing, Toyota Motor ...

Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD Surf concept last week, Toyota detailed a second open air off-roader concept ...

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.