The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the ...
In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
Prebiotic drinks have joined the healthy soda trend. But are brands like Olipop, Poppi and Coca-Cola's new Simply Pop ...
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