According to industry estimates, brands are spending between Rs 10 crore and Rs 50 crore on Maha Kumbh activations.
At the age of 11, Sunil Kumar journeyed 125 miles south from his home of Gondo to Prayagraj, Uttar Pradesh, India, to plunge ...
The Maha Kumbh Mela, a Hindu festival in India that is drawing hundreds of millions of pilgrims, is a powerful marketing tool for Prime Minister Narendra Modi and his allies. Pilgrims taking a ...
Industry folks reflect on the scale of brand participation and the impact of marketing strategies on pilgrims as Maha Kumbh 2025 concludes.
The Union Budget 2025-26, the Kumbh Mela 2025, and innovative platforms like SarkariResult.gen.in are key to this transformation. By connecting economic policy reforms, cultural events ...
Maharashtra Chief Minister Devendra Fadnavis on Wednesday directed the formation of an authority for the 2027 Simhastha Kumbh Mela in Nashik-Trimbakeshwar, underscoring the use of artificial ...
Maharashtra Chief Minister Devendra Fadnavis has initiated preparations for the 2027 Simhastha Kumbh Mela in Nashik-Trimbakeshwar, stressing the use of AI for crowd management. The infrastructure plan ...