LaVar created the Big Baller Brand (BBB) to promote his son and himself, but recently, there have been questions about whether Big Baller Brand shoes were the reason for the first Lonzo injury.

his father’s primary goal was building the brand — and reached an agreement with Sketchers to produce the first run of the $450 BBB shoes. Lonzo suffered his first knee injury in January of ...

In 2016, Ball founded "Big Baller Brand," producing signature shoes for each of his sons—LaMelo, Lonzo, and LiAngelo Ball. The brand's website was briefly shut down in 2019 before reopening.