The market research firm's data showed sales of women’s tennis apparel spiked 22% in the U.S. between the beginning of the year and early August, while men’s tennis apparel saw a 19% increase.
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while men’s tennis apparel saw a 19% increase. Athletic brands such as Nike, Fila and Adidas have rolled out fashion-forward collections of tank tops, shorts and visors to capture the momentum.
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