Donahoe brought a tech-first mentality, emphasizing data-driven priorities like digital sales and performance marketing, but a lack of attention to product ... move. One of the biggest mistakes ...

an emissions initiative (called Move to Zero), and a primarily-recycled apparel material called Nike Forward. Its newest foray into sustainable product design are the Nike Grind dumbbells ...

Here's a good bet on his first big move. Image source: Getty Images. One of the biggest mistakes Nike made under Donahoe was overlooking brand marketing. Nike has long been renowned for iconic ...