His coauthored book, “Democracy amid Crises: Polarization, Pandemic, Protests, & Persuasion” was published in 2022 by Oxford University Press. His sole-authored book “Misinformation & Society” is ...
Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...