Being persuasive doesn't come naturally for many people, yet some scientists agree that a simple word swap can get your ideas ...

Today happens to be the anniversary of one of those moments: the date in 2001 that Jobs introduced the iPod. This was the first Apple portable music player that could hold about 60 times more music ...

In 2010, I attended an Oklahoma legislative committee meeting where most lawmakers were reading a New Yorker article, Steve ...

However, even visibility is a persuasive event: For example, seeing a Nike product worn by a professional athlete gives you the impression that Nike's quality is high. So if marketing can be boiled ...

You've also brushed up on your psychology to make your argument more persuasive, and you employ all the best-practices you know. But then you check your analytics... and in spite of all your hard work ...

Persuasive language is used for many reasons, for example, to help to sell products or services, or to convince people to accept a view or idea. Politicians often use persuasive techniques to get ...

This is called ‘persuasive writing’; a type of writing that changes or influences somebody else’s opinion, like getting the new album or having the latest mobile phone. SHANNON FLYNN ...