Sony president Hiroki Totoki has said the PlayStation 5 Pro’s price hasn’t had a negative impact on the sales of the console. Speaking as part of Sony’s recent financial reporting, Totoki said (spotted by Genki_JPN) “Hardcore users are the target of this hardware.”

PS5 Pro is a powerful refresh of the base PS5 hardware. It's the best way to experience the PS5's large library of must-play games and the current pinnacle of console gaming. However, the eye-watering $699 price tag makes it a machine that will only appeal to the most dedicated gamers.

Yesterday, the PlayStation 5 Pro launched. But I’ve been playing around with Sony’s most expensive console ever for the past week, and the biggest issue I have with it, besides the high price, is that its really hard to actually figure out what games run and look better on it.

The PlayStation 5 Pro is finally here, and its $700 pricetag has warded off any sellouts and has put scalpers in a bind. PlayStation's President Hiroki Totoki has affirmed that the $700 pricetag hasn't harmed sales.

Sony says that despite the "different comments" on the PS5 Pro's chunky price point, the "pricing [...] has not had a negative impact" on sales. As spotted by Genki_JPN, Sony president, COO, and CFO Hiroki Totoki said the system was "targeted" at "hardcore users",

President-elect Donald Trump proposes tariffs that could make the already-expensive PlayStation 5 Pro cost even more if they go into effect.

November has barely begun and already Black Friday PS5 deals are started to crop up left, right and center. Yet even with the plethora of deals available, the question on everyone’s lips is will the PS5 Pro get a discount this Black Friday?