Formula 1 champion Jenson Button, a Rolex ambassador, freely admits that he and his colleagues chase a victory at Daytona just to get this unique trophy. Jordan Taylor won his first Rolex 24 ...

From LVMH heavyweights TAG Heuer and Louis Vuitton to global payment giants American Express and Mastercard, everyone’s eager ...

While there are no women drivers in Formula One, 40% of its 750 million fans are women, presenting opportunities for the sport and brands, especially as women will control 75% of discretionary ...

Under the leadership of Chief Commercial Officer Emily Prazer, Formula One has shifted towards a commercially driven model, ...

Wehrlein now expands the Formula E presence running in the Rolex 24, making it four current ... points from his two-year stint in Formula One. This will be Wehrlein’s first time racing a sports ...

Former Red Bull driver Daniel Ricciardo reveals he has no regrets despite not fulfilling his world championship potential ...

The watch brand, which has replaced Rolex as Formula One's official timekeeper, has been a partner of the Automobile Club de Monaco since 2011. The Monaco Grand Prix has, since the start of the ...