"When we developed the Super Bowl XL logo, that was the first time we looked ... New letters wouldn't be introduced until Super Bowl 100, which would be C. Super Bowl 500 would be represented ...

When the NFL recently unveiled a busy and colorful logo for Super Bowl LX, some obvious hints might have been lacking.

THEY MAKE 10,000 EVERY SEASON FOR THE SUPER BOWL 100. GO TO THE NFL ... and finally struck with the logos representing the two teams competing for the championship.One side of the coin features ...

the actual Super Bowl. Some companies have reportedly forked over a record $8 million for a 30-second spot this year, all so their logo and brand can be sandwiched between those infinite cutaways ...

Why does the NFL use Roman numerals to identify the Super Bowl? What you need to know about Super Bowl XLI and its history: ...