Williams is the first Black woman to handcraft both the Super Bowl logo and theme art, per Essence. She is also the first local artist to collaborate on a Super Bowl logo with the NFL.

Williams made history as the first Black woman to create both the Super Bowl logo and its theme art. Her design process involved the intricate beadwork traditionally used by Mardi Gras Indians.

“I come from a great and beautiful culture, and I want the world to see it the same way as I do,” said Williams, 26, who is the first person to handcraft both the Super Bowl logo and theme art.

New Orleans artist Tahj Williams used to stitch the Super Bowl logo and theme art in her sewing room, and now her creation is stretched across buildings near the Caesars Superdome NEW ORLEANS ...

Super Bowl Artist Weaves Black Masking Culture Into Vibrant Logo and Theme Art for NFL Global Stage NEW ORLEANS (AP) — Artist Tahj “Queen Tahj” Williams rarely cruises through downtown New ...