Investing.com -- Tesla (NASDAQ: TSLA) has begun offering discounts on new Cybertruck models in its inventory, CNBC reported Thursday, referencing pricing information from the company’s website. The automaker’s shares fell less than 1% in premarket trading Thursday.

Slowing sales of Tesla’s Cybertruck are pushing the automaker to reposition its workforce and change its pricing strategies.

Tesla is now advertising up to $1,600 off new Cybertrucks, with buyers also able to pick up demo versions of the pickup at a $2,600 discount.

Tesla started offering discounts on new Cybertruck vehicles in its inventory this week, according to listings on the company's website. Discounts are as high as $1,600 off new Cybertrucks, with the reduced price depending on configuration,

Tesla has introduced new discounts on its Cybertruck models as the electric vehicle (EV) market becomes increasingly competitive. The Cybertruck, which outsold the Ford Lightning F-150 in the United States last year and secured its position as the fifth best-selling EV domestically,