The Super Bowl is a hot ticket for advertisers because the live viewing audience is so large. Last year, an estimated 123.7 million viewers tuned into the game, according to Nielsen. Evans said the mix of ad categories for the most part includes the usual suspects: beverages,

Though the Super Bowl is meant to pit the two evenly matched great teams in a fight for the title, that's not always the case. In many Super Bowls prior, one team has been heavily