Max will kick off its password-sharing crackdown over the next few months with “very soft messaging” surrounding the change. During Warner Bros. Discovery’s Q3 earnings call on Thursday, chief financial officer Gunnar Wiedenfels said this initial rollout would be followed by more progress in 2025 and 2026.

Discovery-owned streaming service announced it would start cracking down on accounts that are sharing their password back in March, but not much has really happened so far. In the company's third quarter 2024 earnings call on Thursday,

Max, the streaming service previously known as HBO Max, is cracking down on password sharing in the coming months, reports The Verge. During

Over a year after Netflix banned password sharing across different households, a move that stirred considerable controversy, HBO Max is following suit. Netflix’s decision, initially met with skepticism,