The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.
which in 2016 bought Dollar Shave Club in a reportedly $1 billion cash deal. “The Club” turns the eponymous establishment into a swanky gentlemen’s club. A 30-second spot features a newcomer ...
During his first term, P&G faced $1.4 billion in external costs including ... Before that, start-ups like Dollar Shave Club and Harry’s were able to grab valuable market share from pricier ...