How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

The world of sneakers and street culture is always lively with new partnerships; this time, two iconic names came together.

As they finish their new collection, the Awake NY x Jordan Air Ship "Game Royal" sneakers stir commotion with their unprecedented low speeds.

2025 is shaping up to be a huge year for Michael Jordan’s third signature sneaker. In addition to the already previewed ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...

The A Ma Maniére “While You Were Sleeping” collection will be capped off by the Converse Weapon Low, although a release date ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Union LA and Jordan Brand are gearing up to add a new colourway to their Air Jordan 1 High OG lineup in 2025. See detailed ...

As fashion trends come and go, the Air Jordan 11 is eternal. Nike and Jordan Brand usually launch the fan-favorite sneaker once or twice a year in old-school colorways, sometimes with slight ...

By the end of 1985, the Air Jordan brand had generated over $100 million (approximately ₹800 crore) in revenue. By 2019, Nike commanded an 86% share of the basketball market and a staggering 96% ...