U.K. consumer-protection group Which? said the iPhone maker had breached competition rules by tying consumers to its iCloud storage service.

Apple encouraged its users to sign up to iCloud to store photos, videos and other data while making it difficult to use alternative providers. Customers then had to pay for the service once their data exceeded the free 5GB limit,

Macworld Around 40 million Apple customers in the U.K. could be entitled to an average payout of £70 if a major new legal challenge is successful. The consumer publication Which? has announced what it describes as a landmark legal claim against the company for alleged breaches of competition law.

Consumer champion Which? not amused by fruit-based giant's alleged preference for its own cloud storage service UK consumer group Which? has filed a £3 billion action against Apple over alleged competition law breaches related to its iCloud service.