After holding an online vote (cough, Reddit, cough), it looks like Barbie’s 125th career will be in the fast-paced and exciting world of computer engineering. We can’t wait for the line of ...

Mattel is doubling down on its plans to expand "outside the toy aisle" after the smash hit Barbie movie. The comments come as the California-based firm said its sales fell by 12% for the three ...

"Once again, women programmers are shafted by the toy industry who insists computers ... began trending. "The 'Barbie I Can Be A Computer Engineer' book was published in 2010," Mattel says in ...

Video game company Electronic Arts Inc (NASDAQ:EA), which is behind the popular computer game ... albeit controlled by gameplayers. Barbie, as a toy, has no narrative, being a doll with an ...