Every January, the watchmaking maisons of Louis Vuitton Moët Hennessy — TAG Heuer, Bulgari, Hublot, Zenith, Gérald Genta, Daniel Roth, Louis Vuitton itself, and now L’Epée 1839 and Tiffany & Co. — set up shop in a major U.

The Swiss luxury watchmaker has released five new timepieces in the TAG Heuer Formula 1 collection – four chronographs and the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing – establishing an iconic throwback as the first collection to bear the TAG Heuer name in 1986.

During last year’s LVMH Watch Week, TAG Heuer revealed a duo of Carrera Chronographs with alluring teal green dials with circular-brushed finishes. Similarly, the Maison has also unearthed a new Carrera Chronograph and Carrera Chronograph Tourbillon for this year’s event, but this time, they’re rendered in a moodier, purple fumé palette.

Now, as part of LVMH Watch Week 2025 – taking place in New York and Paris from 21 January – the brand has released an all-new Formula 1 collection. The initial range comprises five chronograph models, all cased in 44mm of grade-2 titanium and embellished with racy details wherever you look.

LVMH host the fifth edition of LVMH Watch Week in Miami, under La Fabrique du Temps Louis Vuitton, including Bulgari, Hublot, relaunched Daniel Roth and Gérald Genta.