Lidl is to mark the festive season by driving its own version of a Christmas cola truck to cities across the UK, as Coca-Cola ...

Lidl has revealed its own version of Coca Cola's famous Christmas truck, with its own red vehicle set to tour the UK this ...

What else will the Lidl Freeway Cola Christmas truck offer? According to Lidl bosses, the Freeway Truck will also give away 2 ...

Lidl's 10-person Thanksgiving feast, which is available through November 27, includes turkey, stuffing, gravy, mac ‘n’ cheese ...

One of the sledging girls (kitted out in Lidl’s brand colours of blue and yellow) is shown looking at him with concern. In the next scene, the same little girl is shown helping an elderly woman who ...

By evoking feelings of nostalgia, the aim was to create a connection with consumers that transcended advertising, fostering genuine engagement and affinity with Lidl as a brand. Through this ...

Simon Usifo, CEO of BBDO Germany, adds, “Lidl's incredible brand power shines through in this campaign, capturing the importance of togetherness, the spirit of giving, and the strength of community.

This Thanksgiving meal comes right on the heels of a Lidl brand refresh, as the chain is honing its collection of private label and name brand offerings, as well as imported items like Spanish ...

The Lidl Thanksgiving Meal isn’t just a way to showcase seasonal value — the discount retailer is also in the midst of a brand relaunch in the United States. The store was founded in Germany ...

If you love Aldi, you should check out Lidl. Marnie Shure is a writer and editor with over a decade of experience. For the past six years, she has been primarily focused on food publications ...