With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

Strauss sees the partnership as important to raising brand awareness after entering the U.S. market last year. CEO Henning ...

The WNBA made it official Wednesday, awarding Portland a long-awaited expansion franchise. The team will start play in the ...

Meet the new faces of NCAA Season 100 courtside reporting! Get to know the talented reporters who will bring you all the action and updates.

The idea of “red states” and “blue states” may feel deeply embedded in the symbolism of US politics, but before 2000 the ...

and the National Collegiate Athletic Association (NCAA). John Remil Isaga of Rappler was also elected vice president for the UAAP and GMA News Online’s Justin Kenneth Carandang for the NCAA in ...

Over the summer, Deloitte has significantly increased its presence in college athletics. This includes setting up a booth at the National Association of Collegiate Directors of Athletics ...

Tennessee is increasing the cost of tickets for all sports by 10%, with the "talent fee" being used to help pay athletes as ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

With seven national championships, 50 conference titles, four perfect seasons, seven Heisman Trophy winners and 82 consensus All-Americans, the walls of Gaylord ...

Interest in the National Women’s Soccer League is still making gains too. Soccer fans successfully rallied to bring the Angel ...