In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

In this period ascendancy from Coach Prime across multiple fronts, Footwear News is taking a look back at his signature shoe ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Discover the fascinating histories behind some of the world’s most famous style brands – Dr. Martens boots, sports brand Nike ...

“NIKE, Inc. has a strong history of providing U.S. employees with the resources and time they need to vote. We provide ...

Nearing the end of the regular season, the No. 1 Oregon Ducks are zeroing in on a Big Ten Championship and playoff berth.

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

Nike Inc. reinstated its agreement with Sharapova ... This campaign fit into Nike’s history of blending politics with marketing, but Kaepernick’s involvement added racial tension to the ...

Nike didn’t make money off the sneakers either—at least not directly. The Wu Dunk cost the company time and resources to produce, but Nike didn’t recoup its investment by selling the shoes.

Nike’s problems stem from its own strategic ... one of the largest quarterly losses in the company’s history. All of that’s happening on the heels of a year that started with one of ...

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...