Nearly six years after becoming a literary heavyweight with “Read with Jenna,” she’s starting her own publishing venture with Penguin Random House.

Part of a new approach in the wake of Kotb's exit, Johansson is just one in a carousel of celebrities who will guest-host the show.Start the day smarter. Get all the news you need in your inbox each morning.

Jenna Bush Hager announced her new book imprint, Thousand Voices Books, with Random House Publishing Group. The first book to be published is called “Conform” from debut author Ariel Sullivan.