AMD VP says company is looking to grow its share of the graphics card market by focusing its RNDA 4 graphics cards away from enthusiasts.

For the uninitiated, ‘Navi’ is the codename for subdivisions of AMD’s GPU microarchitecture; for example, last year’s Radeon RX 7600 XT was built on the Navi 33 architecture. These new Navi 44 and 48 cards will likely be sold under the Radeon RX 8000 family branding, marking AMD’s first step into an entirely new generation of desktop GPUs.

A blast from the past Biostar has unveiled the new Radeon RX 580 White graphics card, promising smooth 1080p gaming performance for the mid-range market, and while such a graphics card could find its buyers,

BIOSTAR has introduced its newest Radeon RX 580 White graphics card, tailored to bring white PC setup enthusiasts smooth gaming performance in their favorite

AMD computing and graphics boss Jack Huynh doesn’t beat around the bush. With gaming graphics, he explains, the goal is now building scale and market share at lower price points — not the “King of the Hill” flagship GPUs that haven’t convinced enough buyers to leave Nvidia behind.

AMD exec Jack Huynh says that next-gen Radeon RX 8000 GPUs will prioritize market share over going toe-to-toe with Nvidia's elite enthusiast GPUs.