What makes a fast food chain fall into the "low quality" category is more than just mediocre flavor — it's murky antibiotic ...

Still, a $5 offering can strengthen the sense that a brand is affordable, according to Melina Palmer, a behavioral economist ...

Taco Bell (YUM) is tapping into nostalgia with the return of some classic menu items, hoping to rekindle the magic for ...

The item was reportedly eliminated from most Taco Bell stores in the mid-90s but is now quietly being added back to menus.

A chicken breast in a crispy coating, lettuce, crispy onions, pink pickled onion chutney, bacon, two slices of cheese, and ...

Saying goodbye to one of your favorite menu items from a chain restaurant is no insignificant loss. Sure, in the grand scheme ...

Taco Bell has become so successful due to its compelling price points, which adapt to any economic environment. Its prices range from $1 to $11, and its value deals provide customers with more food ...

After terrible second-quarter sales and middling-to-poor Q3 results, a recovery for fast-food chains may already be under way.

Yum! Brands saw shares drop after disappointing third-quarter sales and earnings. Analysts share their concerns around store ...

The chain lacked enough compelling promotions to attract price-sensitive customers during the summer, contributing to negative comparable sales.