Tesla is now advertising up to $1,600 off new Cybertrucks, with buyers also able to pick up demo versions of the pickup at a $2,600 discount.

Not long after Tesla's delivery event in November 2023, hype for the Cybertruck triggered a period of inflated value on the secondary market, with many examples going for six-figu

Cybertruck emerged as the bestselling electric pickup in the U.S. over Q2 2024 as production ramped up and the company focused on fulfilling the backlog of orders.

The latest Cybertruck numbers do not paint an encouraging picture as Tesla maxes out incentives, but the most affordable version of the truck has yet to arrive.

Slowing sales of Tesla’s Cybertruck are pushing the automaker to reposition its workforce and change its pricing strategies.