Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Xbox Game Pass subscribers can cause some mayhem in a suite of new game additions, including Spyro the Dragon.

So, if you’re aiming to win at gifting this year, Xbox Game Pass Core is the way. Head straight to checkout and get 3 months ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

Australian olympian RayGun may have become Olympic history for the wrong reasons, and Call of Duty Black Ops 6 is not letting ...

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