NBA commissioner Adam Silver floated a potential game-changing idea during an appearance on the Dan Patrick Show on Wednesday ...

On Wednesday Silver was asked by Dan Patrick on the Dan Patrick Show for the wildest ideas that have been discussed in NBA ...

NBA ratings and 3-point shooting issues. The NBA has experienced a slight decline in viewership this season, per Nielsen.

On Wednesday, Silver went on "The Dan Patrick Show" and was asked about the "wildest" changes he and the league have ...

The two coaches voiced their concerns about the idea of shortening NBA games to boost television viewership before the Knicks ...

In a recent interview on "The Dan Patrick Show," NBA Commissioner Adam Silver floated the idea of shortening NBA quarters ...

Lakers coach JJ Redick rejected the suggestion Adam Silver brought up about 10-minute quarters, seeing the NBA as the best ...

NBA Commissioner Adam Silver seems to always be looking for ways to make the league more interesting. He cited MLB's recent ...

The NBA commissioner notes he may be alone on an island, but is a proponent of having games be 40 minutes instead of 48.

Celtics head coach Joe Mazzulla doesn't care how long the games are after Adam Silver's wild suggestion on Wednesday.

NBA commissioner Adam Silver made waves on Wednesday when he said in an interview on the Dan Patrick Show that he was in favor of the league shortening the game from 48 to 40 minutes.

NBA Commissioner Adam Silver proposes shortening games by reducing quarters to enhance global appeal and TV audience engagement.