B2B Marketing Magazine53m
What Is ABM And What Results Can It Deliver In B2B Marketing?
This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...
B2B Marketing Magazine48m
The importance of becoming a commercial B2B marketer
What are B2B marketers getting wrong? They're not being commercial marketers. This blog tells you what a commercial marketer ...
B2B Marketing Magazine5h
The Future of Women in B2B Marketing: Leveraging a Gendered Lens to Reach New Decision-Makers
For far too long, B2B marketing has operated on the assumption that decision-makers are predominantly male – unsurprising, ...
B2B Marketing Magazine4d
Unlocking a B2B marketing goldmine of campaign and creative data
Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative?
B2B Marketing Magazine4d
B2B Marketing and Endeavor Business Media Announce Partnership
B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...
B2B Marketing Magazine4d
Pipeline to paycheck: Overcoming B2B marketing recruitment challenges
In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with a handful of marketing leaders about the challenges with both recruitment and ...
B2B Marketing Magazine7d
Why Leaning Into Relationships Matters More Than Ever?
It’s no secret that the past 18 months have been tough for many businesses. With tighter budgets, economic uncertainty, and pressure to deliver ROI, the temptation is to lean harder into metrics and ...