Discover what our Business Transformation Principal Consultant & CXM Strategy Lead, Niyi Duro-Emanuel, has to say on the top considerations for marketers ahead of 2025.

Dentsu, the integrated growth and transformation partner, today announces it is teaming up with Salesforce, the world’s ​#1 AI ​CRM, to launch Smarter Media. The solution enables faster monetisation ...

Irwin Mitchell asked Merkle B2B to bring to life their already established positioning, ‘Expert Hand. Human Touch’, to create a compelling and emotive brand campaign designed to drive awareness and ...

Welcome to the second edition of the Gaming Report! The biggest games in the world continue to drive massive, pop-culture-defining moments, while small independent games capture the hearts, minds, and ...

To innovate, it’s critical to understand the realities for consumers and brands – both their sentiments today and expectations for tomorrow. That’s why we surveyed 1,900+ marketing leaders across the ...

Currys business goals were to stabilise the system and automate daily tasks to increase their team’s capacity to connect with customers at the right time with the right content. Using AEC solutions ...

Since the autumn of last year, we’ve seen brands scurrying to find out what the Metaverse means for them. This has led to a lot of tactical executions. Now the hype is beginning to die down, brands ...

To innovate, it’s critical to understand the realities for consumers and brands – both their sentiments today and expectations for tomorrow. That’s why we surveyed 1,900+ marketing leaders across the ...

In this "Retail in the age of Universal Activism" Shopper DNA webinar, we talk about how consumer identity is becoming entwined with beliefs around issues such as privacy, ethics, diversity, ...

Previously Paid Search activity focused primarily on online performance, meaning the influence of Paid Search on offline activity was not visible within our campaign outputs. Merkle and B&Q wanted to ...

Catch up on Influencer Multiplier Effect where we were joined by a fabulous line up of panellists, Jessica Jegathesparan, Strategy Partner at iProspect; Samantha Donnelly UK Marketing Manager at ...

In the Dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to ...