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Is there such a thing as an ideal marketing team? The answer will vary from one marketing leader to another, but the fact ...

The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...

Coca-Cola has created an AI-generated version of the 1995 classic ‘Holidays Are Coming’, in a bid to bring the ad to “today’s ...

From M&S scooping Brand of the Year at the Marketing Week Awards to B2B marketers facing pressure to deliver leads, it’s been a busy week. Here is my take.

With limited touchpoints to engage customers, Zurich Insurance’s CCO believes data can help build connections and fuel ...

Despite financial struggles at Argos, Sainsbury’s has seen growth in its sales and attributed success to its Nectar Price ...

Christmas ads featuring colourful characters, whether its the childhood favourite BFG or brand mascot Kevin the Carrot, ...

Prior to joining Linklaters, Weener was fractional chief marketing and communications officer at tech scale-up Globacap, ...

The consulting giant’s global CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards ...

Airbnb’s CEO admits the travel accomodation business had “drifted” from its focus on affordability but says it will be “really critical” going forward.

The 2024 Marketing Week Awards winners were revealed at a ceremony in Leicester Square last night, with Warner Bros.