Shortly after winning the national title, Ohio State QB Will Howard teamed up with Dr Pepper to shoot a social campaign that ...
Shortly after winning a national championship inside Mercedes-Benz Stadium, Will Howard's agent came up to him with big news. Dr Pepper wanted to do an advertisement with him. Even in the fog of ...
The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...
That meant it would be OSU QB Will Howard who would be the subject of Dr. Pepper's post-national championship social campaign, which turned out to be an even better fit than the brand envisioned.