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Retail Dive
7d
Campaign Trail: Dollar Shave Club gets back to its disruptive roots
which in 2016 bought Dollar Shave Club in a reportedly $1 billion cash deal. “The Club” turns the eponymous establishment into a swanky gentlemen’s club. A 30-second spot features a newcomer ...
Marketing Dive
9d
Campaign Trail: Dollar Shave Club gets back to its disruptive roots
The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s ...
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