With ample time still to spare, Nike and Jordan Brand’s plans for Chinese New Year are already becoming more clear.

Sneaker designers often turn to the beauty and artistry of Chinese culture for inspiration. Whether it’s official sneaker ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

In this video is the start of the $100,000 Mystery Box Challenge. I am unboxing crazy hypebeast mystery boxes from different sneaker shops. This is part one to a ten part series. There can be hyped ...

Jordan Brand launched the Air Jordan 39 ahead of the Paris Olympics. The following month, Banchero joined Luka Doncic, Jayson Tatum, and Zion Williamson on a historic tour across China for Jordan ...

Zhang Tong used to spend at least RMB100,000 a year buying Gucci bags, limited-edition Air Jordan sneakers and fancy dresses ...

Nike's share price has fallen significantly due to slower growth, but its strong fundamentals and the return of a former CEO ...

Nike's Q1 FY25 earnings report showed a 10% revenue decline and a 26% drop in earnings, driven by lower unit sales and ...

Dominic Mormando, 83, learned shoemaking from his father. But a dispute with his landlord may see the cobbler gone by Nov. 30 ...

The silhouette builds on Jordan Brand’s legacy of innovating with the female basketball player at the forefront, beginning with the 1998 release of the women’s Air Jordan OG — the Brand’s ...

Even in China, once a fast-growing market for Nike ... The business has relied heavily on its classic franchises, like Air Jordan 1, Air Force 1, and Dunk, to generate sales.