Jordan brand is celebrating its 40th anniversary this year. Interestingly, the brand found a unique way to pay tribute to ...

The shoes will be launching on Nike's website on February 1, just around the time of Valentine's Day, and will be retailing ...

Nike has officially launched the Air Jordan 1 Low “Hydrogen Blue” sneakers. One can purchase the pair on the brand's official ...

UCLA Bruins guard Kiki Rice has unveiled her player-exclusive Jordan Heir Series basketball shoes before facing the Maryland ...

Luckily for us, many of his iconic Air Jordan sneakers have been redesigned for the golf course. Currently, several of the legendary shoes have been discounted online by as much as 44% in select ...

An "instant classic" on the course? The Jordan NU Retro 1 G melds iconic Jordan style with the latest golf technology.

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.