"We're passionate about the quality and variety of our offerings, and especially how we help shoppers save money," Lidl U.S.

I’m confused and scared, but this isn’t some sort of post-Halloween horror maze. It’s Lidl ’s Vino Sensoria experience where ...

The German grocery chain wants to focus on fresh offerings and expand in three core U.S. markets, its top stateside executive said.

What else will the Lidl Freeway Cola Christmas truck offer? According to Lidl bosses, the Freeway Truck will also give away 2 ...

In 2016, Lidl’s revenue stood at €69 billion ($76.36 billion at the time). By 2018, it had risen to €79 billion ($93.22 billion at the time), with the company’s new US operations ...

VP of marketing at Lidl US. "This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices." Prior to its marketing rebrand ...

The truck is based on the Lidl own-brand cola drink, and will visit nine cities across the UK, starting from November 14 - ...

Lidl has revealed its tongue-in-cheek Christmas truck that will tour the UK this winter. The supermarket giant is to mark the festive season by driving its own version of a Christmas cola truck to ...

The private label-focused discounter’s holiday meal promotion includes a Shady Brook Farms turkey for 39 cents per pound.

The budget supermarket's red truck will be packed with 2,000 presents to spread some magic this year across the UK ...

LIDL is onto a wine winner as customers can get their hands on ... This would make tasting the wine easier, and the master ...

The 15 tonne, 20 metre long Freeway Cola truck will be setting off on a tour of Great Britain from November 14, heading to ...