When you track the right metrics, you're able to fine-tune your approach, prioritize the right leads and invest in strategies ...

Mobile app marketing runs on data—it’s the key to evaluating app performance, spotting areas for improvement, and driving ...

For example, if a customer’s LTV is around $5,000 and the is on focus on acquiring new customers, metrics like conversion value and ROAS become less relevant. A campaign targeting only new user ...

As announced by Spotify in a blog post, the new metrics allow podcasters ... show’s growth trajectory. For example, maybe you have a strong reach, but lower conversion from reach to interest ...

The short answer is no—at least not completely. However, coming to terms with the fact that no marketing exists in a vacuum ...

Find out how to improve your website's performance and meet Google's Core Web Vitals requirements for better rankings.

The primary focus of Richard Black (/pictured left/), finance director at Isosceles Finance, are the components of the cash ...

Researchers from Edith Cowan University (ECU) have developed a metric scale to assist tourism providers in tapping the ...

Instead of waiting for standard metrics or comments, we set up an interactive survey ... leading to a 30% increase in conversions. This taught me the power of creating a direct feedback loop within ...

For law firms aiming to optimize their digital presence, understanding how users engage with their website is crucial. GA4, ...

Successfully navigating the holiday season also requires tight cash control as well as appropriate oversight of inventory ...

Donaldson's robust dividend growth is driven by consistent earnings growth and effective capital allocation. See why we ...