Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.

Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

The simmering feud between Jaylen Brown and Nike appears to have flared up again thanks to a post from the apparel and ...

The Detroit Pistons today officially unveiled their 2024-25 Nike NBA City Edition uniforms, paying homage to the “Bad Boys” ...

The Cleveland Cavaliers have unveiled their 2024-25 Nike NBA City Edition uniform, a wearable canvas celebrating Cleveland’s ...

Recently, the brand has taken it a step up by combining basketball and football in ... Its versatile design speaks to Nike’s interpretation of current style trends and the demand for wearable fan gear ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

The collaboration consists of two bold colorways of the Nike Air Max Sunder retro designed in partnership with Kids of ...

Nike will also make on-court and fan apparel for the leagues. “We had common alignment from the very beginning, a common and shared goal to continue growing basketball on a global basis ...

Milwaukee Bucks star Giannis Antetokounmpo wasn’t playing around in Wednesday’s 127-120 overtime win over the Detroit Pistons. The Greek Freak got hot early scoring 22 of his team’s 24 first-quarter ...