Donahoe brought a tech-first mentality, emphasizing data-driven priorities like digital sales and performance marketing, but a lack of attention to product ... move. One of the biggest mistakes ...

an emissions initiative (called Move to Zero), and a primarily-recycled apparel material called Nike Forward. Its newest foray into sustainable product design are the Nike Grind dumbbells ...

"In providing footwear, we're always trying to answer, 'What do kids want?'" Nike Adventure Club's director of product experience and retention, Dominique Shortell, said in a press release.

Nike is bringing its "Just Do It" trademark motto to the fight against global climate change. The company announced "Move to Zero" on Thursday, a comprehensive sustainability plan designed to ...

Then this past week, Nike followed with an announcement of its “Consumer Direct Offense,” to accelerate product innovation, move closer to the consumer through a Key Cities initiative and to ...

Here's a good bet on his first big move. Image source: Getty Images. One of the biggest mistakes Nike made under Donahoe was overlooking brand marketing. Nike has long been renowned for iconic ...