Tesla is discounting select Cybertrucks, the latest indication that the EV pickup and its polarizing design are suffering from a demand slump.

Tesla has introduced discounts for new Cybertruck models, with price cuts of up to $1,600 on new units and $2,600 on demo versions, according to CNBC. This move follows reports of slowed production at Teslas Austin,

Tesla has introduced discounts on its Cybertruck inventory, marking down prices by up to $1,600 on new units and $2,600 on demo models

Slowing sales of Tesla’s Cybertruck are pushing the automaker to reposition its workforce and change its pricing strategies.

Not long after Tesla's delivery event in November 2023, hype for the Cybertruck triggered a period of inflated value on the secondary market, with many examples going for six-figu