Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

The Starbucks community has since responded to the Sharpie idea on social media, with many attempting to theorize how the ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...

On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...