The actual live video will be streamed courtesy of the phone's slow motion feature and there will also be close-up runway shots.

Footage of the brand's Jan. 26 Paris show will tap into the capabilities of the iPhone 16 Pro Max, the latest high-end device from Apple.

French fashion house Jacquemus, renowned for its cinematic runway presentations in countryside locales, is making a much-anticipated return to Paris Fashion Week, this time with a high-tech twist. For its upcoming collection, Jacquemus will collaborate with Apple to revolutionise the way fashion is captured and shared.

Simon Porte Jacquemus is known for staging his shows in extraordinary locations all over the world. After putting on a so-called “impossible show” last season at the legendary Casa Malaparte in Capri,