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Major movie theater chains unveil a $2.2 billion makeover plan

With movies hitting streaming services faster than ever and consumers cutting back on spending, moviegoers might feel a bit less enthused to head to their multiplex these days. That’s why the biggest theater chains in the United States and Canada have a $2.

Gizmodo · 23h

Movie Theater Chains Will Invest $2.2 Billion to Bring You Ziplines and Pickleball

Rejoice, movie lovers—your cinematic experience is about to get a whole lot better. On Thursday, a trade organization representing theater operators announced that eight of the biggest theater chains in the U.

Business Insider · 20h

Some movie theaters hope adding pickleball courts will save their struggling chains

Movie theaters are investing $2.2 billion in upgrades, adding pickleball courts, ziplines, and better seats and sound to their facilities.

Cinema chains have joined forces to invest in multiplexes

ABC News' Will Ganss talks about the new efforts by theaters to get back people in the seats including pickle ball and rope ...

1don MSN

Top Cinema Chains Will Spend $2.2 Billion Over Three Years To Upgrade Theaters As Box Office Accelerates

Eight exhibitors in the U.S. and Canada will invest more than $2.2 billion over the next three years to upgrade and modernize theaters amid renewed optimism at the box office.

Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z

Theaters’ popcorn bucket wars and curated events are appealing to young moviegoers as release slates continue to lag pre-pandemic levels.

The New York Times4d

National Assn of Theater Owners

By Brooks Barnes The major chains, with no new releases to show ... And the National Association of Theater Owners is asking for relief. By Nicole Sperling and Brooks Barnes Will the movie ...

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