From Stowe to Switzerland, Vail Resorts transformed skiing. Now, on one of the busiest ski weekends of the year, customers are pushing back.

A law firm has opened an investigation of Vail Resorts on behalf of investors concerning potential "unlawful business practices," according to a press release published by Pomerantz Law Firm. On January 2,

Vail Resorts issued its annual early season update to investors on Thursday, reporting that season-to-date total skier visits through Jan. 5 are down 0.3% compared to the same period last season. But total lift ticket revenue

Vail Resorts, which faced backlash over a Park City ski patrol strike, gets hate from locals and ski bums over the corporatization of skiing.

Vail Resorts, Inc. MTN has released ski season metrics for the season-to-date period ended Jan. 5, 2025 (comparative period ended Jan. 7, 2024). The reported metrics focus on the company's North America’s destination mountain resorts and regional ski areas,

But revenue from lift tickets, season passes and dining is up as the ski giant looks to convince investors its business plan will work.

Vail Resorts Inc. issued its early season update to investors on Thursday showing visits are down slightly, but revenue is up — this on the heels of a messy ski