interviews - Research-Methodology
Interviews are a qualitative research technique that involves intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program or situation. Learn about the different formats, advantages, disadvantages and tips of conducting interviews for research.
Questionnaires - Research-Methodology
Learn about different types of questionnaires, such as computer, telephone, in-house, mail and online, and how they can be used for quantitative or qualitative research. Find out the advantages and disadvantages of each type of questionnaire and the best platforms for data collection.
Ontology - Research-Methodology
Ontology is the study of the nature of reality and how social phenomena are perceived. It influences the choice of research methods and design. Learn about objectivism, subjectivism, and ontology of different research philosophies in business studies.
Observation - Research-Methodology
Observation is a data collection method that involves watching, listening, or recording phenomena. It can be structured or unstructured, overt or covert, and has advantages such as direct access and flexibility, but also disadvantages such as time, bias, and ethics.
Positivism - Research Methodology
Positivism is a philosophy that values facts, observation and measurement in scientific research. It aims to explain and predict phenomena using causal laws and generalizations. Learn the principles, methods and examples of positivism in business studies.
Interpretivism (interpretivist) Research Philosophy
Interpretivism is a research philosophy that focuses on social constructions, meanings and understandings of reality. It contrasts with positivism and uses qualitative methods such as interviews, observations and secondary data. Learn more about interpretivism's aspects, principles, advantages and disadvantages.
Purposive sampling - Research-Methodology
Purposive sampling is a non-probability sampling method that relies on researcher's judgment to choose participants for the study. Learn about its advantages, disadvantages and categories, such as typical, extreme, critical, heterogeneous, homogeneous and theoretical sampling.
Formulating Research Aims and Objectives
Sep 1, 2022 — Learn how to formulate research aim and objectives for your thesis or dissertation. See examples of research questions, aims and objectives, and common mistakes to avoid.
Exploratory Research - Research-Methodology
Exploratory research is a type of research that aims to explore the research questions and does not provide final solutions. It is usually conducted to study a problem that has not been clearly defined yet and uses interpretive methods such as unstructured interviews, surveys and …
Deductive Approach (Deductive Reasoning) - Research …
Learn how to use deductive approach to test hypotheses derived from existing theory in business research. Find out the advantages, disadvantages and stages of deductive reasoning, and compare it with inductive approach.