Six factors that can affect your marketing strategy
Jan 19, 2022 · Economic factors. Recession (and factors like the ongoing pandemic) can affect your marketing strategy. In that scenario, it's likely you will have a smaller budget and fewer resources. It's also worth noting that consumers are less likely to make purchases if they don't feel confident in the economy or their financial situation.
Small business marketing tips and advice | Marketing Donut
Donut team summarise the main Budget announcements. Marketing Donut provides practical information to help your business succeed. Launched in 2009, the Donut websites have grown to be the UK’s largest resource for small businesses. Learn more about key small business marketing topics such as eCommerce, social media, and online marketing.
Essential guide to writing an advertisement | Marketing Donut
A well-written and strategically-placed advert can significantly improve your brand profile, increase awareness and generate sales leads. While writing a great advertisement is an art, the key principles are easy to understand - helping you prepare your own advert or evaluate the work of an agency or copywriter working for you.
11 cheap or free advertising methods | Marketing Donut
4. Content marketing. A successful content marketing strategy will drive traffic to your website and help with search engine optimisation, and it can be completely free. However, writing can be labour-intensive, and you will need to be a competent (and quick) writer. AI tools can make content suggestions and help you create rough drafts.
The best small business CRM software in the UK - Marketing Donut
Aug 12, 2024 · Pricing: Free editions of both Zoho CRM and Bigin offering reduced functionality. Bigin free basic plan for a single user. Paid plans £5 - £10 per user per month (billed annually) Zoho CRM £12 - £42 per user per month, discounts for annual billing. Read more about Bigin for small businesses and Zoho CRM sales CRM software.
A complete guide to writing an effective press release
Writing tips for press releases. A writing style with sentences that are 25 words in length or fewer helps make your press release punchy. A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information.
Night club sector trends - Marketing Donut
Clubs, pubs and other night-time venues saw revenue plummet while costs, including energy costs and business rates, rose substantially. Major night club chain, Rekom UK, which owned Pryzm and Atik brands went into administration in February 2024. In April of the same year, the Night Time Industries Association (NTIA) reported that between March ...
Essential guide to writing a mailshot - Marketing Donut
12 ways to maximise response to your mailshot. Write a compelling heading, highlighting your main benefit. Get to the point and avoid waffle. Explain your offer. Make sure the big benefits are in the first paragraph. Show how your product solves the customer's problem. Be clear.
Marketing essentials | Marketing Donut
Marketing essentials | Marketing Donut. Close topics. You are here: Home. Marketing essentials. Identify your target market, create a marketing plan, set your prices and create your brand. Key online marketing strategies including social media, ecommerce, content and email marketing. Learn how to use the main social networks to connect with ...
The evolution of digital marketing: then and now
Jun 27, 2024 · The field of digital marketing is still developing today thanks to new advancements in technology. With their immersive and engaging experiences, virtual reality (VR) and augmented reality (AR) are revolutionising the way companies communicate with their customers. Conversational enquiries and local search intent are becoming more and more ...